Audience Profile: Classical

Name: Clarence William James Cumberbatch

Age: 60

Place of Birth: Surrey

Class: Upper Class

Ethnicity: White

Education: Private School & University

Sexuality: Heterosexual

Marital Status: Married

Occupation: Retired, former owner of family business.

Hobbies: Reading, Polo, Dinners, Parties, Looking Better Than Everyone Else, Spending Money, Walking and Politics.

Annual Income: £250,000 a year but as retired living on a large fortune.

Media Interests: Books (Makes you look clever.) , Newspapers (Broadsheet), films (Old silver screen films.), On Social Media Websites To Show Wealth Off and Watches Sky Arts (A Lot).

Buying Habits: Waitrose, Harrods and Selfridges. No high street shops as expensive shops make it look like you’re very wealthy.

Likes: Right Wing political parties (Tories, UKIP.), Expensive Luxuries, Classic FM and looking the best.

Dislikes: Commoners, Certain words (Sofa, Lounge, and toilet.), a poor Image and Labour.

Psychographics: Mainstreamers as they want to have the latest brands and look the best never want to get out of date with an old mobile phone. Resigned want to keep old and traditional values such as certain words, lifestyle and classical music, however they don't want to look like they are living in the past, meaning they seek new technology (new technology is expensive so when owning it they look wealthy in front of others.

in the past, meaing they seek new technology (new technology is expensive so when owning it they look wealthy in front of others.

Demographics: A - Higher managment means a high income, therefore they are able to spend more money on luxries (Expensive luxuries.) Being at high managment means you have power and authority to over a group of people.

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