Audience Profile: Hip-Hop or Rap

Name: Kendrick West Carter

Age: 21

Place of Birth: Compton

Class: Middle Class

Ethnicity: Black

Education: Minimum

Sexuality: Heterosexual

Marital Status: Single but active

Occupation: Minimum wage job

Hobbies: Hanging out with friends,

Annual Income: 25 000

Media Interests: Watches a lot films, possibly to do with gangs and crime for example Boyz N the Hood and Se7en as many Hip-Hop or Rap song deal with this subject. Less likely to read books but instead watch television.

Buying Habits: Tends to buy the clothes of the latest style, doesn’t try anything too unique and different. Standard food, nothing fancy or too expensive, just wants a good/average diet.

Lifestyle: Still lives with parents or if old enough they have moved to a small flat. Likes to be with friends more than relatives, has a social life going out clubbing and concerts.

Likes: Left wing (Labour), friends, clothes, technology (Latest if affordable.) and sport.

Dislikes: Work, aloneness, and rock music.

Psychographics: Mainstreamers who want to have the latest brands that everyone wants or has, put under peer pressure from friends to buy latest products. Strugglers that want to escape from the world that consists of having a job and paying bills and taxes.

Demographics: C2 have a job that isn’t exciting or interesting and gives a wage that can go up but at the start will be close to the minimum wage.

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