Audience Profile: Pop

Name: Chelsea Grange

Age: 15

Place of Birth: Manchester

Class: Middle Class

Ethnicity: White

Education: Currently in Secondary School, get good grades, nothing bad and nothing amazing.

Sexuality: Female

Marital Status: Single

Occupation: Student

Hobbies: Hanging out with friends, sleepovers, TV, sports, music.

Annual Income: £20 pocket money per month.

Media Interests: TV - watches reality shows such as X Factor and most mainstream reality shows. Music - loves boy bands and current artists.

Buying Habits: Buy lots of songs on iTunes, clothes and other media products such as movies.

Likes: One Direction, Parties, Concerts, Parents and clothes shopping.

Dislikes: Rock music, Belibers, School and not having what friends have i.e. latest music, phone etc.

Psychographics: Mainstreamer through wanting the latest products to keep up with school peers. Likes the latest songs through listening to Capital FM. Aspirers as they want to look the best with the latest media products and look good around friends. Appearance in clothes is also part of this through wanting to look like media figures.

Demographics: D, semi-skilled through in education still and can rise in audience demographics. They have an income they only spend on luxuries through parents supporting them.

This audience profile will be targeted with my music video as the artists featured in the video have huge worldwide fame and would have this song played on major radio stations and music channels all around the world. The song would get achieve good chart success meaning it would be recognised by Radio 1 and Capital FM as the primary play the latest top 40 chart songs. The audience profile would listen to these media products and hear the song.

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