Vevo & Piracy

Vevo is a music video hosting website; this website runs through YouTube and enables upcoming artists and the biggest artists in the world to post their official music video to go with their new hit single. The site runs through YouTube and has catapulted music breakthroughs for many artists. Most music artists have Vevo YouTube accounts which posts the artists latest videos, Vevo is able to make money through advertisement shown before the video plays which is worth millions if artists music videos are generating views from one million to over a 2 billion views. This website has sparked the view that music videos are more and more for promotional purposes as the video can generate money through its advertisement and promoting the latest single from the artists and possibly and upcoming album. Artists also release in the build up to a music video release a behind the scenes of the music video and interviews with the artists and promote release dates for the video to get people to talk about the video and hope it will want them to buy the song.

The problem with any artists posting on YouTube is that they can lose money through YouTube downloads and piracy. YouTube downloaders enable people to download the song complete free through posting the link to the video on website that downloads it to their computer. This problem is hard to tackle as so many people do it and it cannot be policed. Articles about how millions of pounds worth of potential profit is lost through the YouTube downloaders, instead of buying the song or streaming the song.

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