Other Genres

I’ve looked at advertising for Jay Z and Kanye West but I’m now going to look at the advertising for albums that are not under Jay Z or Kanye West genre. By doing this will be able to find out what other genres do (If they do any different) such as pop which appeals to the biggest audience meaning advertising and promotion is very important.

The first example I have is the debut album by Tinie Tempah called Disco-very. Being a debut album means advertising is important as not many people will know who the artist is compared to an established artist. This magazine advert is promoting one particular song, just like mine. However no album artwork is shown but instead the artists is shown in what can only be described as space. This links with the album which is space related with the stars and nebulas in the background. However this is very different to the album artwork which is interesting through I thought the cover would at least show the single as its part of the product being sold. This helps me in my research for my product as my advert could feature the artists instead of the album. This would be very beneficial to my work as Jay Z and Kanye West are two of the most recognizable artists in the world, which is hugely helpful promoting this song.

The second advert I’ve found which tie into what I said at the end of my last paragraph is Rihanna’s sixth studio album Talk That Talk which was released in 2011. This advert features the artist and the album cover. This advert is taking advantage of Rihanna’s popular image and how recognizable she is by featuring here face on the album. Furthermore, the album is shown enabling audiences to understand exactly what the album looks like meaning audience will understand what the advert is promoting and audience will know what the copy will look like if they are going to buy it.

In Conclusion, these two albums are very beneficial to my work as including the face of the artist seems like an important factor to my advert as people will be able to recognised the artists through being established around the world. Also I have learnt that including the album (According to Rihanna’s Advert) to the advert is also very important especially when after looking at Jay Z and Kanye Wests album.

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